← BACK TO YOUR PREVIEWS THE FULL SEARCH REPORT
Why Reither Woodworking Inc is hard to find, and what changes
I loaded your current site at reitherwoodworking.com and the new one the same way and checked 28 things search
engines and AI assistants look at. Your current site passes 15. The new site passes
28. Below is every item, in plain words: what it is, why it matters, what your site has today,
and what the new one has.
YOUR CURRENT SITE 15 of 28 10 failing, 3 needing work
THE NEW SITE 28 of 28 checks passing
0 OF 3 TODAY · 3 OF 3 ON THE NEW SITE
How you appear in search results
What a person sees in Google, and when your link is shared, before they ever reach your site.
What it is. The title is the blue headline people click in Google, and the text on the browser tab. Every page has its own.
Why it matters. It is the first thing a searcher reads and the strongest hint Google gets about what a page is for. Titles that are missing, repeated, or too long to fit get rewritten by Google or passed over.
YOUR CURRENT SITE
- / "Reither Woodworking Inc" 23 characters
- /contact "Contact" 7 characters
- /kitchens-%26-vanities "Kitchens & Vanities" 19 characters
- /built-ins-and-furniture "Built-Ins and Furniture" 23 characters
- /paneled-rooms "Paneled Rooms" 13 characters
THE NEW SITE
- / "Reither Woodworking Inc | Custom Woodworking Personalized" 57 characters
- /about "Our Team | Reither Woodworking Inc" 34 characters
- /services "What we build | Reither Woodworking Inc" 39 characters
- /projects "Projects | Reither Woodworking Inc" 34 characters
- /contact "Contact | Reither Woodworking Inc" 33 characters
- /projects/kitchens-and-vanities "Kitchens & Vanities | Reither Woodworking Inc" 45 characters
What changes. Every page has its own title, naming the page and your studio, short enough to show in full.
What it is. The meta description is the two grey lines under the blue headline in a Google result. Visitors never see it on the page itself; it lives in the page's code for search engines.
Why it matters. It is your one-sentence pitch in the search results. When it is missing, Google grabs a random sentence from the page. When it is too long, it is cut off mid-thought. Either way fewer people click.
YOUR CURRENT SITE
- / None
- /contact None
- /kitchens-%26-vanities None
- /built-ins-and-furniture None
- /paneled-rooms None
THE NEW SITE
- / "Custom Woodworking Personalized. Serving Long Island and Manhattan NY. Handcrafted, beautiful, sustainable, made to last generations to come." 141 characters
- /about "Our Team at Reither Woodworking Inc. Custom Woodworking Personalized. Handcrafted, beautiful, sustainable, made to last generations to come. Serving Long." 154 characters
- /services "What we build. Custom Woodworking Personalized. Serving Long Island and Manhattan NY. Handcrafted, beautiful, sustainable, made to last generations to" 150 characters
- /projects "Selected projects by Reither Woodworking Inc. Custom Woodworking Personalized. Handcrafted, beautiful, sustainable, made to last generations to come.." 150 characters
- /contact "We love our customers! Please set up an appointment to see our shop and showroom." 81 characters
- /projects/kitchens-and-vanities "Our custom Kitchens and Vanities are designed and built with your needs and custom storage solutions in mind." 109 characters
What changes. Every page has its own description, written from your own words and kept between 50 and 160 characters so it shows whole.
What it is. When someone shares your page on Facebook, LinkedIn, iMessage or WhatsApp, a preview card appears with a picture, a headline and a line of text. Those come from "Open Graph" tags in the page's code.
Why it matters. A link with a good picture and headline gets clicked. A bare link, or one with a random image, gets scrolled past.
YOUR CURRENT SITE
- / Missing: description
- /contact Missing: description
- /kitchens-%26-vanities Missing: description
- /built-ins-and-furniture Missing: description
- /paneled-rooms Missing: description
THE NEW SITE
- / Headline, description and photo set
- /about Headline, description and photo set
- /services Headline, description and photo set
- /projects Headline, description and photo set
- /contact Headline, description and photo set
- /projects/kitchens-and-vanities Headline, description and photo set
What changes. Every page has a headline, a description and a photo set for sharing.
4 OF 7 TODAY · 7 OF 7 ON THE NEW SITE
How search engines read your pages
The structure that tells Google what each page is about.
What it is. The H1 is the one main heading of a page, like the headline of a newspaper article.
Why it matters. Search engines and AI assistants read it to learn what the page is about. A page with no main heading, or several, sends a muddled signal.
YOUR CURRENT SITE
- / "Welcome to
Reither Woodworking"
- /contact "Contact Bruce & Kim Reither"
- /kitchens-%26-vanities "Kitchen & Vanities"
- /built-ins-and-furniture "Built-Ins & Furniture"
- /paneled-rooms "Paneled Rooms"
THE NEW SITE
- / "Custom Woodworking Personalized"
- /about "Our Team"
- /services "What we build"
- /projects "Our work"
- /contact "Contact Bruce & Kim Reither"
- /projects/kitchens-and-vanities "Kitchens & Vanities"
What changes. Exactly one main heading on every page.
What it is. H2s are the sub-headings that divide a page into sections: "Our services", "Selected work", "What clients say".
Why it matters. They are how Google and AI assistants understand the outline of a page, and how they pull out an answer to a specific question. A page that is one long block of text is hard to quote.
YOUR CURRENT SITE
- / 5 section headings
- /contact No section headings
- /kitchens-%26-vanities No section headings
- /built-ins-and-furniture No section headings
- /paneled-rooms 5 section headings
THE NEW SITE
- / 6 section headings
- /about 4 section headings
- /services 2 section headings
- /projects 2 section headings
- /contact 1 section heading
- /projects/kitchens-and-vanities 2 section headings
What changes. Every page is divided into labelled sections.
What it is. The address of each page, the part after your domain name.
Why it matters. An address like /kitchens/juniper tells Google and a visitor what the page is. An address like /copy-of-page-8 tells them nothing, and it looks unfinished when someone shares the link.
YOUR CURRENT SITE
- Address /
- Address /contact
- Address /kitchens-%26-vanities
- Address /built-ins-and-furniture
- Address /paneled-rooms
THE NEW SITE
- Address /
- Address /about
- Address /services
- Address /projects
- Address /contact
- Address /projects/kitchens-and-vanities
What changes. Every address is made of real words that describe the page.
What it is. A canonical tag tells search engines which web address is the official one for a page, when the same page can be reached several ways.
Why it matters. Without it, Google can treat two addresses of the same page as duplicates and split the credit between them.
YOUR CURRENT SITE
- Pages with an official address 0 of 5
THE NEW SITE
- Pages with an official address 6 of 6
What changes. Every page names its one official address.
What it is. A small label in the code that says which language the page is written in.
Why it matters. It helps search engines show the page to people searching in that language, and helps screen readers pronounce it properly.
THE NEW SITE
What changes. Declared on every page.
What it is. Labels in the code that mark which part of the page is the header, the navigation, the main content and the footer.
Why it matters. Screen readers and AI systems use them to skip to the content that matters.
YOUR CURRENT SITE
- Header, navigation, main content, footer Missing: main, header, footer
THE NEW SITE
- Header, navigation, main content, footer All four marked
What changes. All four are marked on every page.
What it is. How well the pages of the site link to each other.
Why it matters. Links are how search engines discover pages and judge which ones matter. A page nothing links to is nearly invisible.
YOUR CURRENT SITE
- Links to your other pages, per page 28 to 30
THE NEW SITE
- Links to your other pages, per page 18 to 31
What changes. Every page links to the others through the menu, the footer and related work.
1 OF 4 TODAY · 4 OF 4 ON THE NEW SITE
How AI assistants see your business
What ChatGPT, Google's AI Overviews and Perplexity read when someone asks them for a designer.
What it is. A block of code that states your business facts in a format machines read directly: your name, what you do, where you work, how to reach you.
Why it matters. It is what feeds the information panel in Google results, and it is one of the main things AI assistants rely on when they recommend a local business.
THE NEW SITE
- Business data found LocalBusiness
What changes. Your business details are published in that format on every page.
What it is. Your business name, written the same way everywhere a machine looks: the page title, the sharing tags and the structured data.
Why it matters. AI assistants and Google build a picture of "who this is" from repeated, matching signals. Variations weaken it.
YOUR CURRENT SITE
- Name in the sharing tags "Reither Woodworking Inc"
- Name in the business data Not set
- Home page title "Reither Woodworking Inc"
THE NEW SITE
- Name in the sharing tags "Reither Woodworking Inc"
- Name in the business data "Reither Woodworking Inc"
- Home page title "Reither Woodworking Inc | Custom Woodworking Personalized"
What changes. One name, used identically in every place.
What it is. A plain-text file (llms.txt) that summarises your business for AI systems: who you are, what you offer, your projects, where you work.
Why it matters. It gives ChatGPT and similar tools a clean, accurate source instead of leaving them to piece things together from page fragments.
THE NEW SITE
What changes. Generated from your own content and kept current automatically.
What it is. Alt text is a short written description attached to each photo. It is read aloud to blind visitors and read by search engines, which cannot see pictures.
Why it matters. For a designer, photos are the work. Without descriptions, Google Images and AI assistants cannot tell a kitchen from a hallway, and none of that work can be found.
YOUR CURRENT SITE
- Photos with a description 11 of 131 (8%)
THE NEW SITE
- Photos with a description 69 of 69 (100%)
What changes. Every photo is described.
4 OF 8 TODAY · 8 OF 8 ON THE NEW SITE
How fast the site loads
Speed is a ranking signal, and the first impression on a phone.
What it is. The total size of everything a browser has to download to show the home page.
Why it matters. Heavier pages load slower, most of all on mobile data. Google measures this and visitors feel it.
YOUR CURRENT SITE
- Home page download 1.1 MB
THE NEW SITE
- Home page download 1.0 MB
What changes. The home page is a fraction of the size.
What it is. Every image, font, script and tracker on a page is a separate request to a server.
Why it matters. Each one adds waiting time. Website builders load a great many of their own files on every page before any of yours.
YOUR CURRENT SITE
- Files the home page loads 53
THE NEW SITE
- Files the home page loads 16
What changes. A handful of files instead of hundreds.
What it is. Scripts are small programs that run in the visitor's browser. Website builders add many of their own.
Why it matters. Each one slows the page and can break. Most do nothing for your visitor.
YOUR CURRENT SITE
- Script files on the home page 30
THE NEW SITE
- Script files on the home page 0
What changes. No third-party scripts at all. The page is plain, fast code.
What it is. WebP is a newer way of saving photos that looks the same as a JPEG at roughly a third to half the file size.
Why it matters. Photo-heavy sites live or die on loading time, especially on a phone. Smaller files mean pages that appear quickly.
YOUR CURRENT SITE
- Photos in a modern format 49 of 131 (37%)
THE NEW SITE
- Photos in a modern format 69 of 69 (100%)
What changes. Every photo is served as WebP.
What it is. A responsive image comes in several sizes, and each device downloads only the size it needs.
Why it matters. Sending a phone the same huge photo a desktop gets wastes the visitor's data and time. Sending a desktop a small one looks soft.
YOUR CURRENT SITE
- Photos sized per device 59 of 131 (45%)
THE NEW SITE
- Photos sized per device 69 of 69 (100%)
What changes. Each photo is saved in up to four sizes and the browser picks the right one.
What it is. Lazy loading means photos further down the page are fetched only as the visitor scrolls toward them.
Why it matters. The top of the page appears faster, and visitors who do not scroll never pay for photos they do not see.
YOUR CURRENT SITE
- Photos that load on scroll 0
THE NEW SITE
- Photos that load on scroll 59
What changes. On for every photo below the first screen.
What it is. The number of building blocks in the page's code.
Why it matters. Bloated pages are slower to draw and harder for search engines to read.
YOUR CURRENT SITE
- Building blocks in the home page 419
THE NEW SITE
- Building blocks in the home page 211
What changes. Lean, hand-structured pages.
What it is. How long until the largest thing on the screen, usually the main photo or headline, has appeared.
Why it matters. It is one of the speed measures Google uses in ranking.
YOUR CURRENT SITE
- Main content appears after 0.4 seconds
THE NEW SITE
- Main content appears after 0.8 seconds
What changes. Measured on this desktop connection for both sites; the full picture is in page weight and file count above.
6 OF 6 TODAY · 6 OF 6 ON THE NEW SITE
Whether you can be found and reached
The basics that let a search engine in and a client through.
What it is. A page can carry a "do not list me" instruction for search engines. Sometimes site builders add it by accident.
Why it matters. A page with that instruction never appears in Google, however good it is.
YOUR CURRENT SITE
- Open to search engines Yes
THE NEW SITE
- Open to search engines Yes on your live site (previews are kept out on purpose)
What changes. Your live site is open to search engines. (Previews are kept out on purpose until you go live.)
What it is. The padlock in the address bar. The site is delivered over an encrypted connection.
Why it matters. Browsers warn visitors away from sites without it, and Google prefers secure sites.
THE NEW SITE
What changes. Secure by default, with a free certificate that renews itself.
What it is. A small file that tells search engines which parts of a site they may read, and where to find the list of pages.
Why it matters. It is the first file a search engine asks for. Without it, crawlers guess.
THE NEW SITE
What changes. Included, and it points at your page list.
What it is. A sitemap is a list of every page on the site, written for search engines.
Why it matters. It is how Google finds pages that are not linked from your home page, such as an older project. A sitemap that lists only a few pages leaves the rest to chance.
YOUR CURRENT SITE
- Pages listed for search engines 1 page listed
THE NEW SITE
- Pages listed for search engines Every page, generated automatically when the site goes live
What changes. Generated automatically on your live site and updated every time you add a page.
What it is. A line of code that tells phones to fit the page to the screen instead of showing a shrunken desktop page.
Why it matters. Google ranks sites by their mobile version first. A page that is not set up for phones is judged on its worst showing.
YOUR CURRENT SITE
- Mobile setup Present on every page
THE NEW SITE
- Mobile setup Present on every page
What changes. Every page is built for phones first and adapts up to a desktop.
What it is. Your phone number and email written as links, so a visitor on a phone can tap to call or write.
Why it matters. Most local searches happen on phones. A phone number that cannot be tapped is a lost call.
YOUR CURRENT SITE
- Phone number Tappable link
- Email address Tappable link
THE NEW SITE
- Phone number Tappable link
- Email address Tappable link
What changes. Both are tappable on every page.
MEASURED OCTOBER 6, 2026 FROM A DESKTOP BROWSER, 5 PAGES OF THE CURRENT SITE AND 6 OF THE NEW ONE. SEARCH RANKINGS DEPEND ON
MANY THINGS BEYOND A WEBSITE; THIS REPORT COVERS WHAT THE SITE ITSELF CONTROLS. IT IS INFORMATIONAL AND NOT A GUARANTEE OF RANKINGS, TRAFFIC OR
RESULTS. WEBSITE DESIGN OFFER TERMS APPLY.
THE NEXT STEP
The new site fixes all of this, and it is free with the annual membership.
Pick the version you like, enroll in FOCUSED Agentic Designers™, and the lessons take it live on your own
domain. The offer attached to your preview is valid until October 20, 2026.